It is important to ensure that your customer details are always up to date. Doing so will ensure that correspondence is addressed to the appropriate person, and sent to the right address, that the correct account is billed, and for the correct amount. In addition it will allow you to better target your consumers based on their needs, past purchases or demographic. As well as this current details will mean your company will be able to provide consistent service, regardless of what representative the customer is speaking – all of them will have the same information.

How?

Most businesses currently send out regular letters along with forms that need to be completed if there are changes to the customers’ details. This is not so efficient as a times these forms are not relevant to the customer at that time and therefore that resource has been wasted. At times, even if the customer does need to complete it, it can get lost, thrown out accidently, or not returned.

The other method is just to hope the customer will call you if changes need to be made, and if they do, they are often placed on hold for long periods of time, and then have to struggle through with an operator, spelling their name or address five times to get it right.

Instead of all this hassle, why not allow customers to change their details, when they need to, online with our pre-filled surveys?

This will mean that:

• resources aren’t wasted
• data is accurate – the customer is personally filling in details
• no need for data entry – customer responses go straight into the database
• customers complete the update quickly, and in their own time

What now?

Contact us by email or complete this enquiry form so we can discuss how to help you today.