Minimize Franchises

For a franchisor to maximize their returns they have to ensure that the public is well informed about the location and offers of each franchisee. Instead of developing a separate website for every franchisee, and having to maintain each of their databases, it would be more cost effective to establish a business directory in which each franchisee can easily create and maintain their own content, as well as allow customers to access all the information they need in one place.