Local markets attract many tourists and locals every weekend, however there is often
little information available online about stall holders and their products. Many potential visitors may be put off or frustrated by this. Having an online directory can solve this problem, as well as offer added exposure for the market. For instance, customers would be able to determine what type of stalls are present and the types of goods available at each. Stall holders would also benefit as they are often small businesses who cannot afford to set up and maintain an individual website. Because of this, being part of an online directory that is developed for all the stall holders would be the most cost effective way of establishing an online presence in the community and attracting more business.